there was a Viennese master confectioner called Walter Heindl
The Confiserie Heindl, an Austrian family enterprise, was founded in the 5th district of Vienna. At the time, master confectioner Walter Heindl senior started creating liqueur confectionery and chocolates with his wife Maria. Today, his creations are known as classic Viennese confectionery.
Due to the continuous increase in sales the headquarters were relocated to the 23th district and the production facilities were enlarged. After the Confiserie Heindl had supplied only small local shops for years, the company soon recognized the importance of another sales strategy: company-owned shops located in lively streets and shopping centers. In 1973, the first shop was opened in the 12th district and the foundation for today’s nationwide branch network was laid.
The sons Walter, confectioner, and Andreas, master confectioner, took over the family business. Under their leadership, the range of confectionery was expanded to over 180 different products and the company’s turnover was multiplied within just a few years. Moreover, the branch network was enlarged.
The enlargement of the headquarters in the 23rd district was crucial because the demand for quality products was increasing and the branch network was enlarging constantly. As a consequence, a modern production site for the production of finest chocolate specialties emerged on a total area of 4000m². Three production lines with a total length of 140m allow more flexible production capacities: Every year, about 70 million pieces of confectionery are produced. In 2001, the SchokoMuseum, Vienna’s first chocolate museum, was opened at the headquarters of the Confiserie Heindl. Since then, visitors have experienced first-hand insights of the production of over 180 different confectionery delicacies.
The branch network was extended by two NOWI confectionery shops in Graz, Styria.
Heindl took over the famous company Pischinger, which is known for its wafer specialties, as well the company’s two “United Chocolate” shops in Vienna’s city center. In this way, Heindl has not only ensured the persistence of a traditional chocolate brand, but also the jobs of about 30 employees.
The whole production facilities of Pischinger were relocated to the Heindl headquarters and the site was extended by means of a total capital expenditure of about 10 million Euros. Today, Heindl’s central location has a total area of 17.000 m² of which 4.800 m² are used for the production facilities and 12.200 m² for storage, the office and the SchokoMuseum, Vienna’s first chocolate museum.
Heindl became partners with FAIRTRADE and was a forerunner in participating in the new FAIRTRADE cocoa program. Since 2014, only 100% Fairtrade cocoa has been used not only for all Heindl chocolate specialties, but also for every Pischinger wafer creation containing cocoa.
Currently, the Confiserie Heindl runs more than 30 shops throughout Austria and is therefore not only one of the largest confectionery retailers of the country, but also a worldwide exporting enterprise. Our products are either distributed directly – every Heindl shop is supplied with fresh confectionery specialties several times a week – or via trading partners in Austria and foreign countries.